Sponsor Big Think's Mini Philosophy with Jonny Thomson and reach 2.5 million intellectually curious professionals across video, podcast, newsletter, and social. Brand-safe, creator-led, built for substance over spectacle.
Custom pricing based on platform mix, campaign length, and deliverables.
Why now
Brands struggle to find media properties that combine mass reach with intellectual credibility and brand safety.
The old way
The Mini Philosophy way
Your path
Start fast and see the difference within weeks.
Tell us your goals, target audience, and the platforms that matter most to your brand.
We build a custom sponsorship package based on platform mix, campaign length, deliverables, and content requirements with competitive CPMs.
Jonny Thomson and the Big Think team produce creator-led content that aligns naturally with philosophy, learning, and thoughtful living.
Your brand goes live across YouTube, Instagram, Substack, podcast, and Big Think's owned media in a brand-safe, premium editorial environment.
Features
Mix and match across platforms for integrated campaigns that align with learning, personal growth, and culture.
3-5 philosophy videos published weekly across YouTube and Instagram, optimized for modern social platforms and designed to translate complex ideas into engaging, digestible content.
Long-form conversations with leading thinkers, authors, and cultural voices. A new podcast platform extending the Mini Philosophy ecosystem.
Weekly essays delivered to 65,000+ highly engaged readers interested in philosophy, psychology, productivity, technology, culture, and personal growth.
Collaborate on creator-led branded content with Jonny Thomson, tailored to your brand's message and the audience's interests.
Integrated cross-platform activations spanning video, social, newsletter, and editorial for maximum reach and cohesive storytelling.
Packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach Big Think's high-value audience.
Custom
Sponsor one format - short-form video, newsletter, or podcast integration.
Custom
Integrated cross-platform activation spanning video, social, newsletter, and editorial.
Custom
Top-tier partnership with deep brand alignment across the full Mini Philosophy ecosystem.
Good to know
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences across video, podcast, newsletter, and social platforms.
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content with Jonny Thomson, and multi-platform branded partnerships.
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They read widely, invest in their tools and experiences, and reward brands that respect their intelligence with craft over hype.
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand and audience goals.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial with Big Think's Mini Philosophy.
Book a sponsorship call→